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The online gaming scene is so lush nowadays that you’ve got all kinds of games developers trying to grab a share, from purely online ones to those who still dabble in the off-line sector as well. Ainsworth, the company that we’re going to take a closer look at in this article, belong firmly to the latter category, having started out as a manufacturer of casino cabinets.
Ainsworth are most certainly not among the industry’s newcomers, as they’ve been around since the year of 1995. You would be hard-pressed to find a company that’s got so much experience – and this does indeed translate into size as well. With hundreds of employees, we would even dare to call it a behemoth, especially since its scope is as big as it gets.
The company’s headquarters are located in Sydney, but there are also some smaller offices to be found in Europe, USA and Asia.
Although Ainsworth are starting to dabble in the online industry, it’s land-based casinos that remain their main focus for now. More specifically, they’re spending most of their time creating casino cabinets and games for them – and, judging from the portfolio they had at the time of writing, they really are one of the most important companies in the off-line industry.
If you’re interested in these things, you might want to visit the company’s official website and browse through the “Cabinets” section, as it’s quite detailed and includes full descriptions of every single product Ainsworth are able to manufacture. It’s fascinating stuff if you like these things!
So far, we haven’t said anything negative about Ainsworth, but we can’t stay away from criticism in this section, as we simply need to tell you that the vast majority of Ainsworth’s slots are rather bare as far as gameplay features are concerned – and it seems to us that the company doesn’t really have any trademark features to build on either.
Don’t take this wrong, however. We aren’t trying to say that the slots are completely bare, as pretty much every single one of them has at least the usual combination of Wild symbols and Scatter symbols – just don’t expect to see any fireworks or creative ideas.
That said, there is one thing that we feel obliged to highlight – namely, the fact that almost every single slot from Ainsworth features a large number of paylines. Moreover, players are usually able to adjust it to their liking, which means that it tends to be very easy to find a betting level that one is completely comfortable with. This detail might not be as exciting as special bonus mini-games, but it does make things more convenient.
Top Online Slot Games
Now that we’ve covered all the fundamentals, it’s high time for us to also take a closer look at some of the actual games Ainsworth have produced so far. They might not be the most exciting bunch around, but they are most certainly worth checking out if you like traditional slot gaming experiences.
To kick things off, there’s Roaming Reels, a nice little slot that will take you on a tour through Africa. The theme is quite interesting and so are the visuals, but the gameplay features aren’t all that great, with the game’s free spins coming with only a handful of intriguing bits.
Next, there’s Mustang Money, which is actually more of the same if we’re to be brutally honest. The theme is different and we could say plenty of positive words about the game’s crisp graphics as well, but there are no surprises to be found on the gameplay front.
Finally, we’d also like to point you in the direction of Grand Bazaar, which stands out thanks to its complex Free Spins feature that actually has its very own paytable that’s different from what’s on offer in the base game.
It might be a bit surprising, but Ainsworth are doing a great job when it comes to keeping up with latest technological trends. In fact, it seems that they’re trying to get the most out of HTML5, as that technology allows them to cover desktop computers, mobile devices and casino cabinets in one go.
Given that the company is still growing, there’s obviously nothing wrong with its business plan and how it works on the whole. At the same time, we aren’t sure where exactly its future lies as far as its online operations are concerned.
Why? Well, it’s actually quite simple. The online gaming sector is incredibly competitive nowadays, so you need to invest a lot of resources into your products if you want to succeed – and it seems to us that Ainsworth aren’t quite sure whether they should make that commitment or whether they should stay primarily within the off-line sector.
Chances are that this will work out reasonably well for them, but it most certainly won’t get them into a great position from which they could become a major online force – and that could be a problem going forward if the global gaming market continues to shift towards online casinos.
Although Ainsworth are one of the most important players in the land-based industry, they aren’t currently offering that much for the online audience. There are some slots to be enjoyed, of course, but the vast majority of them are rather uninspired, so chances are that you won’t like them – unless traditional slot gaming experiences are your thing, that is.
That said, Ainsworth do have the resources to make a bigger impact in the future, so they’re worth tracking if that’s what you like doing. If they decide to invest big, we can guarantee that their efforts won’t go unnoticed – the company’s too big for that to happen.